Microsoft announces Xbox Live Diamond card
Dec 28, 2005 @ 1:58 am · By Nicole Stiles
Filed under News, Xbox LIVE · 
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Microsoft has announced that the Xbox Live Diamond Card will be available in early 2006. The Diamond Card, available free to those who have signed up for at least one year of Xbox Live Gold service, will entitle holders to exclusive offers at participating retailers. Some of the offers available include:
- Rent one video game/movie, get one free at Hollywood Video
- Buy one sandwich, get one free at Carl’s Jr & Quiznos Sub
- 10% off DVDs and CDs at SamGoody
- 20% off Etnies skate shoes and apparel
According to Microsoft, there are hundreds of offers and discounts available via the Diamond Card, with many more to come in the near future.
Xbox Live subscribers can register for their personalized Diamond Card at http://www.xboxlivediamond.com, and will receive their card by mail in early 2006.
Source: Xbox.com
In its quest to oust rival Sony, Microsoft is making a keen effort to convince the public that the Xbox 360 offers something for everyone. The slick MTV launch event, the console’s much-hyped media capabilities, Xbox Live’s voice and text chat capabilities and now the Xbox Live Diamond Card: MS is certainly trying to challenge the notion that the Xbox 360 is just for gamers.
The Diamond Card is also an attempt to appeal to the lucrative mature gaming market: hip, affluent twentysomethings with plenty of disposable income to spend on games and other Xbox 360 paraphernalia.
Partnering with food, clothing and entertainment outlets, however, provides Microsoft with a smart way of leveraging this market sector’s expenditure on non-gaming items, as well as broadening its Xbox Live Gold subscription base.
MS may well recoup some of its $126-per-console loss with the Diamond Card. The more important effect, however, will be on the Xbox 360’s image: the Diamond Card takes the Xbox 360’s benefits into the offline world, thus breaking down the “consoles are for geeks” sterotype.
By Nicole Stiles, Xb360Info.com writer
May 9, 2006 @ 9:27 am
gtadogg91 Said,
i have the diamond card it saves CASH!!